![Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent, the sponsorship marketing agency Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent, the sponsorship marketing agency](https://cdn.shopify.com/s/files/1/0729/5697/files/IMG_4745_large.jpg?v=1527620944)
Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent, the sponsorship marketing agency
![Under Armour's Effort to Cancel Expensive Sponsorship Deal Suggests Bigger Trouble | The Motley Fool Under Armour's Effort to Cancel Expensive Sponsorship Deal Suggests Bigger Trouble | The Motley Fool](https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F580479%2Funder-armour-ucla-apparel-deal.jpg&w=1200&op=resize)
Under Armour's Effort to Cancel Expensive Sponsorship Deal Suggests Bigger Trouble | The Motley Fool
![Under Armour reveal future star of France Athletics, Heather Arneton as latest athlete to join the UA family – European Sponsorship Association Under Armour reveal future star of France Athletics, Heather Arneton as latest athlete to join the UA family – European Sponsorship Association](https://sponsorship.org/wp-content/uploads/2017/07/zUA-1024x682.jpg)
Under Armour reveal future star of France Athletics, Heather Arneton as latest athlete to join the UA family – European Sponsorship Association
![Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent, the sponsorship marketing agency Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent, the sponsorship marketing agency](http://cdn.shopify.com/s/files/1/0729/5697/articles/IMG_4709_1024x1024.jpg?v=1527620973)